Ceres
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Currently, there are many thousands of cyber cafes in India. It is estimated that by 2010, the number of cyber cafes will be around 260,000.
A recent Cyber-Nielsen survey revealed the type of users who are visiting these cyber cafes. The survey results are based on an online survey of 11,989 visitors via 3,500 cafes. Here's a summary:
- 90% of audience in Cyber Cafes is Male.
- 90% of audience is in the age bracket of 15 - 35.
- 52% of audience is Graduate or Post Graduate.
- 50% of audience accessing Cyber Cafes is Socio Economic Class A.
- More than 75% of audience is Socio Economic Class AB.
- More than 40% of audience in Cyber Cafes is Employed.
- More than 70% of audience takes decision for buying electronic appliance.
- Nearly 60% takes decision for buying Household durables.
- Personal Computer Ownership is highest amongst audience.
- 91% of audience owns a Mobile Phone.
- 39% of audience owns an iPod.
- 80% of audience owns a 2 Wheeler.
- 47% of audience owns a Debit Card.
- On average, an individual visiting a cyber café visits a gymnasium 3 times a week, a coffee shop 2.5 times a week, and a restaurant twice a week.
- Top activities done while accessing Internet include: email/chat, information search, download music / movies, job search and online gaming. See report for full list of activities.
- More than 80% of audience is using internet for more than 1 year and more than 40% of audience is using internet for more than 5 yrs.
To view the full results of the Cyber-Nielsen Survey, click here.
A recent Cyber-Nielsen survey revealed the type of users who are visiting these cyber cafes. The survey results are based on an online survey of 11,989 visitors via 3,500 cafes. Here's a summary:
- 90% of audience in Cyber Cafes is Male.
- 90% of audience is in the age bracket of 15 - 35.
- 52% of audience is Graduate or Post Graduate.
- 50% of audience accessing Cyber Cafes is Socio Economic Class A.
- More than 75% of audience is Socio Economic Class AB.
- More than 40% of audience in Cyber Cafes is Employed.
- More than 70% of audience takes decision for buying electronic appliance.
- Nearly 60% takes decision for buying Household durables.
- Personal Computer Ownership is highest amongst audience.
- 91% of audience owns a Mobile Phone.
- 39% of audience owns an iPod.
- 80% of audience owns a 2 Wheeler.
- 47% of audience owns a Debit Card.
- On average, an individual visiting a cyber café visits a gymnasium 3 times a week, a coffee shop 2.5 times a week, and a restaurant twice a week.
- Top activities done while accessing Internet include: email/chat, information search, download music / movies, job search and online gaming. See report for full list of activities.
- More than 80% of audience is using internet for more than 1 year and more than 40% of audience is using internet for more than 5 yrs.
To view the full results of the Cyber-Nielsen Survey, click here.
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