"Incredible India" Campaign

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Ceres

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I've been reading about the "Incredible India" brand campaign set up by India's Ministry of Tourism. Ads and promotion of the Incredible India campaign are appearing at many events in many different countries.

For example, in October 2009, there's the Incredible India Events in Russia that is set to showcase the tourism potential of India.

Also, in August this year, it was reported that promotional ads will appear on Euro Sports during the Winter Olympics in Vancouver, Canada. It was also reported it was buying advertising spots during the Oscar, Grammy and BAFTA Award Functions on E! Entertainment Channel.

Some great exposure for India's tourism industry. However, it's a real shame they're not using a .IN domain for this campaign, instead they're using... IncredibleIndia.org. :eek:
 

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