I strongly recommend registry reducing the whole sale prices of domain renewals forever , not a promo .. reduction of the whole sale price of .In name at least 100 Rs and make it 250 Rs per name.
There are plenty of GTLDs competiting today and its going to be flooded with 100's of extension ( some of these may offer 2 to 3 $ per year names for ever..etc) , please note without a doubt Indian consumers are all after cost. If registry is serious about encouraging the Indian consumers to use the .IN as a preferred extension , they need to also make it more affordable than other GTLD competiors like .COM / .NET / . ORG ..etc . Reigstars can only offer reduced prices provided the wholesale prices come down significantly.
Registry should promote promos with TV commercials..etc, if Bigrock.in kind of registrars are able to afford for TV commercials and other promotions ( social networking sites..etc) , why cant a non profitable registry who is collecting a decent money per name cant spend money to promote the extension to make additional money.
Also I encourage registry to be more transparent by publicly announcing the number of domains registered..etc
Just look into the Mobile industry stats, 60 % of the mobile consumers are using a handset which is worth less 2000 Rs , almost 85 % of the consumers are holding a handset worth less than 4000 INR. Reducing the whole prices will make more consumers preferring .in names and which in turn help to keep the numbers up, registry in any means make more money while benefiting the internet industry in India a lot.
cheers