Company loses Halifax.com after trying to get Bank of Scotland to buy the domain name.
A company in the United Kingdom just lost a domain name it paid $175,000 for in a UDRP. It should be viewed as a lesson on what not to do with a domain name that has both a generic/geo value as well as that of a brand.
Diversity Network acquired Halifax.com in September 2015 for $175,000 and then proceeded to make a series of stupid attempts to get Bank of Scotland, which operates a financial services company called Halifax, to buy the domain name.
It then proceeded to create a site at Halifax.com titled “Halifax Financial Services Business Listings” with a message “We are Halifax.com the official financial services directory for the UK.”
As a result, Diversity Networks will lose the $175,000 domain name unless it files a lawsuit. That lawsuit against a major financial institution would cost even more money.
A company in the United Kingdom just lost a domain name it paid $175,000 for in a UDRP. It should be viewed as a lesson on what not to do with a domain name that has both a generic/geo value as well as that of a brand.
Diversity Network acquired Halifax.com in September 2015 for $175,000 and then proceeded to make a series of stupid attempts to get Bank of Scotland, which operates a financial services company called Halifax, to buy the domain name.
It then proceeded to create a site at Halifax.com titled “Halifax Financial Services Business Listings” with a message “We are Halifax.com the official financial services directory for the UK.”
As a result, Diversity Networks will lose the $175,000 domain name unless it files a lawsuit. That lawsuit against a major financial institution would cost even more money.
