How Radix new TLDs fare with End-Consumers

domainking131

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Staff member
Radix produced an infographic based on an ICANN survey to analyze how their new strings are doing with consumers.

Some of the ICANN results:

  • 52% of surveyed consumers were aware of at least 1 new gTLD presented to them
  • 7 out of 10 of new-gTLD-aware consumers had visited a site on a new gTLD
  • Volume vs. Consumer mindshare: TLDs that top the charts in terms of domain volumes don’t necessarily own equal amount of consumer mind share
  • Time in Market does not impact Consumer Awareness: The amount of time that a TLD has been live for is not proportional to the customer awareness for the extension

Infographics may be found here
 
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