A very valid point you raise. Initially, I see a lot of people not really keen on short-term sales leads, as opposed to the long-term sales. It makes absolute sense to want value for money but when starting out, business owners are often advised to be keen on leads that may not necessarily purchase an item immediately.If every lead that you got from the paid traffic source brought in a dollar, then would it make sense to pay a dollar for each click? I'm not saying that happens but this is just me wondering and trying to make sense of it all. Say you advertise on Facebook and it costs you $100 and you get 10 people to sign up to your list and only one buys a product where your profit is $100.
This essentially means that you got 10 email subscribers for free, doesn't it?
Yeah, but long term that doesn't pay for hosting or the other costs of the site, does it? I'm not really interested in paying for traffic if it doesn't make me money to live on.If every lead that you got from the paid traffic source brought in a dollar, then would it make sense to pay a dollar for each click? I'm not saying that happens but this is just me wondering and trying to make sense of it all. Say you advertise on Facebook and it costs you $100 and you get 10 people to sign up to your list and only one buys a product where your profit is $100.
This essentially means that you got 10 email subscribers for free, doesn't it?