How do you protect your brand in 2018? It all starts with monitoring

Discussion in 'Resources' started by JulienJ, Apr 20, 2018.

  1. JulienJ

    JulienJ India Member

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    Branding experts at BRANDIT identified three key areas to focus on when you’re trying to protect your brand:

    1. Domain name infringements– these include where the trademark is being used either identical and/or confusingly similar with additional words or letters, “typo squatting” where a registrant deliberately sets a domain to take advantage of consumers mistyping a domain name;
    2. Counterfeit products– research indicates one in six products sold online are counterfeit, with significant impact for brand owners; and
    3. Phishing– phishing schemes are becoming more sophisticated, where fraudsters use a seemingly legitimate website to gather sensitive information either through an online form or email campaign.

    Complete article here