How do you protect your brand in 2018? It all starts with monitoring

JulienJ

Member
Branding experts at BRANDIT identified three key areas to focus on when you’re trying to protect your brand:

  1. Domain name infringements– these include where the trademark is being used either identical and/or confusingly similar with additional words or letters, “typo squatting” where a registrant deliberately sets a domain to take advantage of consumers mistyping a domain name;
  2. Counterfeit products– research indicates one in six products sold online are counterfeit, with significant impact for brand owners; and
  3. Phishing– phishing schemes are becoming more sophisticated, where fraudsters use a seemingly legitimate website to gather sensitive information either through an online form or email campaign.

Complete article here
 
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