Guerrilla Marketing Ideas

IT.com

Kaitlin

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What kind of tactics would you use if you had to conduct a 'guerrilla' marketing campaign to increase traffic to your site and convert them to leads? I want to start building a list, but funds are limited. I could use some unique ideas.
 
What I've heard about these campaigns is the fact that they have a high return on investment. If funds are limited then guerilla marketing is the way to go but I think you'd really need a lot of imagination. It's never easy getting to grasp the public's attention in a memorable way.
 
E-Mail marketing, tons of new content and back-links. Do all 3 heavily in a shorter than usual time frame and make Google take notice. That's what I would do.
 
I did a quick google research and aren't there are a ton of guerrilla marketing campaigns out there? This is definitely a good strategy especially if you are working on a limited budget. Just go for an option that will stick in people's minds for a long time.
 
If you can, get some friends or pay some students to talk about your site on forums/facebook. Come up with a video to promote the site, or add marketing items on Zazzle and take advantage of the backlinks they provide. There are a lot of ways. Just remember unless your site is already easy to find, getting people talking won't help.
 

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