Google: Don’t Buy Domains for Past Rankings; Knows When They Change Hands

Digital Pandit

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n an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold.

This adds a new layer of analysis and consideration when buying a domain name, based on what your intended purpose of that domain is, as Aaseesh says if your intention is purely to gain its previous rankings, to not bother as there is “no benefit“.

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