Google coughs over “New-TLDs-as-SEO-boost” claims

domainking131

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Google’s John Mueller chimes in (again) on claims about new TLDs helping search engine rankings.

New top level domain company Rightside has been promoting the apparent search engine benefits of new top level domain names lately. It is promoting a case study it commissioned with GlobeRunner about an attorney who switched from ErickBlockLaw.com to Jacksonville.Attorney and saw a nice uptick in traffic.

After Rightside did a sponsored post about SEO benefits on Search Engine Land last week, Google’s John Mueller felt the need to comment. (Mueller is quickly becoming the new Matt Cutts when it comes to SEO claims.)



More about it in this article
 

Jeff

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That's definitely the official line.

I've seen cases where that is not true.

However, in the long-run, I'm sure that Google is going to do their best to ensure that the official line is true. So, it is likely only a short-term algorithmic exploit.
 
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