Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords

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[FONT=open_sansregular]Google’s AdWords is about to get a small but important update in September, the company [/FONT]announced[FONT=open_sansregular] today. Until now, advertisers had [/FONT]two options[FONT=open_sansregular] when it came to how the company matches their ads to search queries: either only show the ad when the query [/FONT]exactly[FONT=open_sansregular] matched the keywords they set up in AdWords, or allow Google to also match the ad to keywords and phrases that are very similar to the original one, including variations like plurals or misspellings.

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Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords | TechCrunch
 
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