Google’s $25 million .app domain finally has a launch date

JulienJ

Member
One of the questions I get asked fairly regularly is “When is .app coming out?”, but until today I haven’t had a good answer.

Now I do. Google has finally released its launch timeline for the could-be-popular new gTLD.

.app will go to sunrise March 29, the company said last week.

Trademark holder exclusivity will end May 1, at which point a week-long Early Access Period will kick in.

There will be an extra fee, so far undisclosed, for EAP buyers.

Finally, on May 8, everyone will get access to the domain as it goes into general availability.

Registry pricing has not been disclosed.

Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.

Source
 

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