GoDaddy “for sale” tweak leads to 41% more aftermarket sales revenue

JulienJ

Member
New design boosts aftermarket domain name sales.

Last month I spotted that GoDaddy was testing a new For Sale message when showing domain names listed in Afternic. I posited that this could help domain investors sell a lot more domains, and I was right.

The old messages looked like this:



The new messages provides quite a bit more detail:



You’ll notice supporting information about why the domain name is worth more than a standard domain name. Depending on the name and the price, this can include a comparable sale, the valuation and keyword analysis. It also includes a link to a video about premium domains.

After seeing great results in its split test, GoDaddy has completely dropped the old design in favor of the new design.

GoDaddy GM & VP of Aftermarket Paul Nicks shared data with me showing how much better the new design has worked:

  • Sales revenue through this purchase path is up 41%
  • Unit sales up 31%
  • Average sales price up 7%

Source
 
Thread starter Similar threads Forum Replies Date
Prashant Sharan Meaning of “On Hold” / “Pending Sale” at Afternic & GoDaddy Registrars 0
D super hot 5-letter rare premium .com Domain Names for Sale AUSBE.COM & more @Godaddy Non-India Related Domains 0
D super hot .com Domain Names for Sale DRAWAID.COM & more @Godaddy Non-Indian Domains 0
domainking131 "My Sale to Godaddy," Michael Berkens Non-Indian Domains 0
D super hot .com Domain Names for Sale EXTRABLOOM.COM & more @Godaddy Non-India Related Domains 0
D super hot .com Domain Names for Sale BIOCRIME.COM & more @Godaddy Non-Indian Domains 0
D super hot .com Domain Names for Sale BIOCRIME.COM & more @Godaddy Non-India Related Domains 0
D super hot 4-letter .com Domain Names for Sale ekpd.com & more @Godaddy Non-Indian Domains 0
D super hot 4-letter .com Domain Names for Sale udlx.com & more @godaddy.com. Non-Indian Domains 0
dotcomdomainforsale carshoppy.com is for sale in Godaddy...! Domains Wanted 0
anquest GoDaddy.com / AFTERnic.com Weekly DN Sales Lists | Top Sale: SteamEngine.com $ 38,000 Non-Indian Domains 0
CyberKing a glTD sale of .guru on Godaddy/AfterNIC New GTLDs 1
K Furniture.info on sale at Godaddy auctions External Auctions 0
domainking131 jobtarakki.com for sale at GoDaddy Auctions!! External Auctions 0
S OJYN.com for sale in godaddy. (7 yrs old) External Auctions 0
S QTVE.COM 7 Years Old Domain for sale in godaddy External Auctions 0
K 3tl.com is on sale at Godaddy Auctions External Auctions 0
S privateonlinedating.com for sale in godaddy auctions External Auctions 0
L Fire-Sale - 60 Godaddy domains for sale from $20 - included TEALEAF.US For Sale 0
Prashant Sharan GoDaddy ripping people off with .us domain names Registrars 0
Prashant Sharan Runner up has been “Blocked from Bidding” in the GoDaddy Auctions Registrars 0
Prashant Sharan Interesting !! : Konstantinos Zournas wins a GoDaddy auction but couldn't get any info on the bidder Resources 0
Prashant Sharan GoDaddy gets two more patents for domain availability lookups and DNS templates Registrars 0
Prashant Sharan Damn !! : GoDaddy auction appraisals are different from GoValue Tool's Resources 0
Prashant Sharan Damn !! : GoDaddy auction appraisals are different from GoValue Tool's Resources 0
Prashant Sharan Frank Schilling’s domain portfolio valued at $88.5 M by GoDaddy Non-Indian Domains 0
Prashant Sharan GoDaddy is growing: Domains business gets $356 million Q1-2020 Revenue Registrars 0
Prashant Sharan GoDaddy will buy Nustar's registry business for $218 M Registrars 0
Prashant Sharan Morgan Linton switches to Epik from GoDaddy Registrars 0
Prashant Sharan Limited Whois info at GoDaddy will provide better customer experience Registrars 0
Prashant Sharan GoDaddy gets a patent for suggesting a domain name from digital image metadata Registrars 0
Prashant Sharan GoDaddy is going to remove Public Whois Information Registrars 0
Prashant Sharan GoDaddy CEO discusses how small businesses are impacted by the COVID-19 Resources 0
Prashant Sharan GoDaddy buys DomainNames.com Non-Indian Domains 0
Prashant Sharan GoDaddy signs up 30 partners to help small business keep afloat Registrars 0
Prashant Sharan Uniregistry will have no major changes post GoDaddy acquisition Registrars 0
Prashant Sharan Breaking News: GoDaddy now owns Neustar registry Registrars 0
Prashant Sharan GoDaddy can take a hit of $25-$30 Millions on its Q2 revenues due to Covid19 Registrars 0
Prashant Sharan GoDaddy employee falls victim to a Spear-fishing or Social Engineering attack Legal Issues and Dispute 0
Prashant Sharan There are no Coronavirus domains on the GoDaddy Aftermarket Registrars 0
Prashant Sharan NY Attorney General sends letter to GoDaddy Registrars 0
Prashant Sharan OpenWeStand: With this new campaign, GoDaddy offers resources to its clients in this uncertain time Registrars 0
Prashant Sharan Godaddy Websites + Marketing hits the bull's eye Registrars 0
Prashant Sharan GoDaddy gets AuthCode-less domain transfer patent Registrars 0
Prashant Sharan Podcast Alert !! : Jeff Gabriel on GoDaddy’s Acquisition of Brandsight & UniRegistry Resources 0
Prashant Sharan Uniregistry brings GoDaddy branding to landers Registrars 0
Prashant Sharan Snapshot from GoDaddy Q4 2019 earnings call Registrars 0
Prashant Sharan Now that's some news: GoDaddy buys Uniregistry plus Name Administration Registrars 0
Prashant Sharan Over's acquisition by GoDaddy is over Registrars 0
Prashant Sharan New Features On GoDaddy: Search and Watchlist capabilities in the Investor App Registrars 0
Similar threads


















































whois



Forums dedicated to Indian domain names, including buying, selling, appraising, developing, and monetizing.

About Us

Threads
26,102
Messages
72,887
Members
7,593
Latest member
ThurmanKes
Top Bottom