CyberKing
Domain Investor
This is not a rant and seriously this lack of .IN focus or lack of the extensions use in ads on part of global brands is pathetic!
Apart from Amazon which is going gangbusters promoting their .IN extension prominently for India operations - we are just shocked at the # of global brands that do not advertise the .IN domain address, instead choosing to advertise either a .co.in or a specified path (sub directory) for India based site of their dot com!
Recent examples were given in another post with all the auto majors incl Ford, Renault, etc. some who are yet to file a INDRP to claim their brand name, now here are some more examples just from today's ads on a TV news channel:
a) Bridgestone.co.in (Tires or Tyres)
b) FedEx which has just started a TV blitz for Indian Small Business (they think it is funny - it sucks so far) uses FedEx.com/in
c) Expedia.co.in instead of Expedia.in - why?
So whats keeping these reputed brands who own the .INs from using DOT IN especially when they are advertising locally on TV sets across India?
We also note that FedEx.in at least resolves to the dot com path advertised and bridgestone.in does nothing!
We need more marketing and reach out programs by the registry to these MNCs or Global Brands to have them use .IN and promote the extension!!!
Have your say!
Apart from Amazon which is going gangbusters promoting their .IN extension prominently for India operations - we are just shocked at the # of global brands that do not advertise the .IN domain address, instead choosing to advertise either a .co.in or a specified path (sub directory) for India based site of their dot com!
Recent examples were given in another post with all the auto majors incl Ford, Renault, etc. some who are yet to file a INDRP to claim their brand name, now here are some more examples just from today's ads on a TV news channel:
a) Bridgestone.co.in (Tires or Tyres)
b) FedEx which has just started a TV blitz for Indian Small Business (they think it is funny - it sucks so far) uses FedEx.com/in
c) Expedia.co.in instead of Expedia.in - why?
So whats keeping these reputed brands who own the .INs from using DOT IN especially when they are advertising locally on TV sets across India?
We also note that FedEx.in at least resolves to the dot com path advertised and bridgestone.in does nothing!
We need more marketing and reach out programs by the registry to these MNCs or Global Brands to have them use .IN and promote the extension!!!
Have your say!
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