Exact match domain names no longer yielding “Free Ticket to Ride”

Discussion in 'Resources' started by Prashant Sharan, Oct 20, 2019.

  1. Prashant Sharan

    Prashant Sharan India Well-Known Member

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    Exact match domain names, URLs which are spelled exactly how a top search term is used in popular verbal expression still work to help boost search rankings well when it comes to Bing.com and Yahoo.com, but on Google.com, it doesn’t seem to matter unless there are powerful “brand signals” in play, such as high numbers of inbound links, frequent references to the URL whether linked or not, and other popular signals such as social media activity with matching profiles linked to a site.

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