EU Court Adviser: Google Can Sell Trademarked Keywords


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Although an official judgement has not yet been issued, it's worth noting that an adviser to the EU Court is of the opinion that:

Google Inc. should be able to continue selling trademark-protected terms as “keywords” that link Internet searches and ads, a European Union court adviser said in a case involving LVMH Moet Hennessy Louis Vuitton SA.

Google doesn’t violate EU trademark law by allowing advertisers to choose protected words that trigger sponsored links for Internet searches, said Advocate General
In effect, the mere display of relevant sites in response to keywords is not enough to establish a risk of confusion on the part of consumers as to the origin of goods or services
Source: Google Can Sell Trademarked Keywords, EU Adviser Says

From what I understand, the EU Court usually follows the opinion of EU Court advisers in about three-quarters of all cases.

I wonder how much influence any EU court decision/opinion has on Indian court cases? As mentioned here, Google is also currently being sued by an Indian company that alleges trademark infringement stemming from the Google AdWords Program.
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