English domains strike the right cords with Chinese startups

Prashant Sharan

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Chinese companies often choose an English name.

I started using the term “EnglishDotCom” several years ago to describe what I saw in the Chinese domain market. I was really amazed to see startups in China using an English brand on the .com extension for their corporate website. This trend has not stopped, and the startup we’ll look at today is another example.

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