Elliot Silver: The Wayfair.com story

Digital Pandit

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Wayfair is one of Amazon’s largest competitors. The publicly traded company (W on the NYSE) has a market capitalization of nearly $25 billion. While Wayfair.com is a major brand name today, the company started out by purchasing and utilizing solid keyword .com domain names and building out websites on them. Ten years ago, the company that had been known as CSN Stores rebranded as Wayfair, and the rest is history.

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