Elliot Silver: Strong Registration Numbers Does Not Equal Strong Aftermarket

Digital Pandit

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Over the weekend, I wrote about the number of registered .Dev domain names surpassing the 100,000 mark. I think the initial registration numbers are quite strong for this new gTLD extension. Maybe it’s because I am not in the development space, but I never would have guessed there would be any significant demand for .Dev domain names, and it looks like I would have been wrong.

That being said, just because a lot of domain names are being hand registered, it does not necessarily indicate that there will be an aftermarket for the domain names. Without an aftermarket, investing in a specific extension would end up being a waste of money and a waste of time.

I have seen and highlighted quite a few websites that use new gTLD domain names. I can see the utility in some of them. Rather than having a long and/or hyphenated .com, using another legacy extension, or paying a lot of money for a good .com domain name, a business can get an interesting new gTLD domain name at the registration fee. That makes sense to me. I don’t know whether or not I would use one for a business, but I might consider it depending on the circumstances.

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