I understand the long term benefits of the ability to have websites in regional languages with URL's that correspond to them, but in the short term (next 5 to 10 yrs), people need to be educated on .in and the potential benefits of creating your small business website. If I was a small business person and wanted to promote my products online in India or even to a foreign customer, I would start with a .in URL for my primary website and maybe add .bharat URL's in the future. Don't see starting off with .bharat URL's unless I don't plan on selling to anyone who speaks another Indian language. This is quite a complicated strategy when you really think through it, I would need regional language URLs for all regions. After all this, I don't really need these URL's, I could create the website in regional languages and use a .in URL. These IDN's have very niche use and they will probably be used to direct people to .in websites anyway (at least from what I can fathom)
Also, India is a more commonly used word in all regional languages than Bharat. They should have used .India for the regional language or (IDN) URL's. Not sure why they didn't
Am I missing something here....