Donuts Inc. Chooses Upshot to Market “Not Com” Domain Names

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Chicago-based Marketing Agency, Upshot, was recently retained by Donuts Inc, the company that’s pioneering and powering the world’s largest and most diverse group of descriptive “not com” domain names.

“Upshot shares that game changing mentality that we have,” says Jeff Davidoff, Chief Marketing Officer at Donuts Inc. “And their combination of promotional savvy and deep digital experience really makes them the perfect fit for us.”

According to Upshot President & CEO Brian Kristofek, “Serendipity may have played a role in the win. After all, we were an early adopter of the ‘not com’ idea when we rebranded and launched our new website as Upshot.Agency.”

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