Does the page load time of a landing page impact the number of inbound offers you get?

domainking131

Forum Leader
Staff member
The short answer is – yes. As with most things in life, people are busy and the amount of time someone has to wait directly relates to sales. In the apparel world retailers see this happen in-store all the time, long lines at dressing rooms usually means less sales or less items purchased on average. On a website it means less conversions, and when it comes to getting inbound offers on domain names it means, well, less offers.

I have been testing out a new service for landing pages on some of my domain names called Efty. Overall I have been pretty happy with the service, it’s easy to customize your landing pages and they some great design options. While I think the backend is a little clunky from a UX perspective, honestly the level of customization it provides is better than anything I’ve used before.

Here’s the problem. Since I’ve been using the service I’ve seen my inbound offers drop by quite a bit. So I started to look deeper into the landing pages, was it the text I was using? Maybe the landing page template? None of those seemed like the culprit. Then I noticed, hmmmm, it is taking quite a while for these pages to load.

So I did a test and found that it was taking between 8s – 12s on average for my landing pages to load, here’s an example below:


Source
 
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