Do Expired Domains Lose their Link Equity?

[Ceres]

Good article on Search Engine Land that discusses whether links from expired domains influence Google rankings.

Situations where link credit is likely lost:
- when you buy an expired domain
- when you buy a domain and redirect links

Situations where link credit is likely retained:
- when you buy a domain and run the website as usual
- when you get domain through an acquisition

 

[hosting]

Ceres - very very nice article especially from SEO point of view.

Thanks for sharing.