Yes in the year 2014 - Indian eCommerce and Diwali Shopping are finally converging in a (both Mobile First and Online), the hottest keyword this month is going to surely be "Diwali" on Google.co.in's list - followed by phrases such as Diwali Dhamaka, Diwali Sale, Diwali Shopping, Diwali Deals most likely...prefixes and suffixed like "grand", "mega" "bumper" "super" "jumbo" are all in the limelight...permutations endless...... Given the number of such event/context specific .IN/.CO/IN and .COM domains registered in the last week alone this trend is here to stay for years to come...trolls or otherwise. We have data showing at least a 10x growth of "type in" traffic and another 5X search based traffic on these domains lately in our own select portfolio. It is no mere rumor that "A" big player in Indian Digital Commerce has been acquiring EMDs related to India. Yes ".IN" digital commerce related domains are SUPER HOT! SUMMARY - The significance of EMD and SEO in Indian e-Commerce with intense competition in the digital commerce world which is undergoing a tectonic shift currently is likely to intensify the "land grab" among these players and hence the premiums on these domains will skyrocket IMO. So have you got a Amazing domain name in your portfolio or have you Snapped a Diwali gift related domain or Flipped one (pun intended on those bold words ), we surely have!