Direct visits lead to spectacular domain prices in China

JulienJ

Member
China has stunned the world in recent years. It’s the place where you can expect spectacular prices of domains sold, such as Le.com for $10m, JD.com for $5m, and Vivo.com for $2.1m. Why? One reason may come from consumer behavior: people in China like to directly visit a website for online shopping.

Search engine Baidu publishes visitor data of more than 1.5 million websites it monitors every month. I have aggregated the data to give you a yearly view of the visit patterns.

Screen Shot 2017-12-28 at 10.12.42 PM.png

By far, direct visits bring the most number of visitors to a website, and the trend is up. This suggests many consumers remember and therefore specify a domain when they want to do online shopping. In view of this consumer behavior, it’s natural that major brands want to use domains that are easy for consumers to remember.

Source
 
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