Direct traffic is No. 1 in China

domainking131

Forum Leader
Staff member
Numbers don’t lie. They tell you direction, and the direction is up. I’m talking about the importance and therefore the value of domain names in China.

Baidu has released the latest (April) numbers on how Internet users come to a website, and the trend is very favorable to domain names.

VISIT METHOD PERCENTAGE
Direct 42.40%
Referral 30.22%
Search 24.27%
Directory 2.34%
Social media 0.77%
This shows direct (type-in) traffic is the No. 1 source of visitors to a website, and this traffic is trending up as well, increasing from 41.68% in March to 42.40% in April. This means more and more Chinese users are using domain names directly to come to visit a website.

On the contrary, source of visitors from search has dropped from 26.22% in March to 24.27% in April, showing the decreasing importance of search engines in China. Surprisingly, social media are practically insignificant in playing any role in this respect.


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