Direct Navigation is pushing demand for domains in China

Prashant Sharan

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Kassey Lee looks at the latest data on web navigation in China.

Now that we are in 2020, it’s time to update the time-series analysis of web traffic data in China and see the impact on demand for domains.

I wrote the article “Direct visits driving demand for domains in China” in October last year to analyze how visitors arrive at a website, using my years of data collected from Baidu. What I found is that “direct visit accounts for the largest share of web traffic in China.”

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