Digital Pandit
Well-Known Member
The auction for Culture.com just got very interesting over at Sedo as a prospective buyer put in a 2 million GBP offer which comes out to just north of $2.5M USD.
As of this post being published the auction still has more than five days left which means that the price could still go higher. There was no bidding war to get to this price, instead one buyer put in a single offer that instantly met (or exceeded) the reserve price which means that domain will sell to them if no other offers come in.
Given that California.com recently sold for $3M and last year Ice.com sold for $3.5M I think that $2.5M does make sense for a name of this caliber. Now the question is – will other potential buyers jump in now that they know that the reserve has been met and the clock is ticking.
Strong one-word .COMs have a long history of selling in the seven figure range and once used by a company, the value it brings to the brand is often massive, usually dwarfing the impact that a similar amount of marketing funds could bring to a company.
Full article link
As of this post being published the auction still has more than five days left which means that the price could still go higher. There was no bidding war to get to this price, instead one buyer put in a single offer that instantly met (or exceeded) the reserve price which means that domain will sell to them if no other offers come in.
Given that California.com recently sold for $3M and last year Ice.com sold for $3.5M I think that $2.5M does make sense for a name of this caliber. Now the question is – will other potential buyers jump in now that they know that the reserve has been met and the clock is ticking.
Strong one-word .COMs have a long history of selling in the seven figure range and once used by a company, the value it brings to the brand is often massive, usually dwarfing the impact that a similar amount of marketing funds could bring to a company.
Full article link
