Condé Nast sells Style.com

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Condé Nast International CEO Jonathan Newhouse, in a note to 75 staffers announcing the sale, said the e-commerce venture “had fallen very short of where we hoped [it] would be.”

It marks the second time Condé has taken a big swing at e-commerce — and missed.

In 2014, it sold a big stake in its once-hot shopping magazine, Lucky, to a joint venture that was supposed to be skilled in building it up as an e-commerce venture. But after a little more than a year of operating the JV, Condé’s partner, BeachMint, tossed in the towel and shut it down .

Style.com went through a few incarnations — first as an editorial content site before Condé decided that Vogue, W and its other glossies were better off developing their own branded sites.


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