Comparison of Alexa and SimilarWeb ranks


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Alexa rank is one of the most popular metrics that characterizes a website’s traffic both globally and locally (by country). The lower the Alexa rank, the more traffic a website has. Millions of internet users have Alexa toolbar installed – and if you have your toolbar installed, Alexa can gather information from your browsing habit as well in order to calculate Alexa rank of websites.

Another widely used tool for traffic calculation is SimilarWeb. They have more channels of data collection: from millions of monitored devices, from local internet providers, form their own crawlers and they also have many websites and apps that are directly connected to their system. SimilarWeb’s ranking is the same as Alexa’s, so the lower the rank, the higher the website’s traffic.

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