.club is the bestest new gTLD, .club survey finds

Discussion in 'New GTLDs' started by JulienJ, Dec 22, 2017.

  1. JulienJ

    JulienJ India Member

    Joined:
    Dec 13, 2017
    Messages:
    637
    Likes Received:
    10
    Trophy Points:
    18
    Location:
    Germany
    .CLUB Domains has published the results of some research it commissioned into media mentions of new gTLDs that show .club coming out on top.

    It’s an interesting new way to compare the relative success of new gTLDs based on usage or eyeballs rather than registration volumes, even if the report has its flaws.

    In a blog post, .CLUB chief marketing officer Jeff Sass wrote:

    A business will invest their time and money to incorporate a domain name that they trust and value. Their domain becomes an active component of their branding, marketing, and PR activities.

    When the press or media picks up announcements and/or writes articles about these businesses, the domain name typically gets mentioned in the articles and press releases. This leads to further awareness, familiarity, and trust built around the domain name extensions that are mentioned most frequently in the press.

    The registry paid Meltwater, a media monitoring company, to dig up all the media references to domains using any of the top 10 largest new gTLDs over the first half of the year.

    It found that .club had the most mentions both empirically and adjusted for TLD size, and that .club’s media mentions had the most positive slant.

    From the report (pdf):

    When tracking the number of press impressions (articles) in terms of raw numbers, the top 3 were: .CLUB, with 14,519 impressions; .XYZ, with 10,770 impressions; and .ONLINE, with 9,595 impressions. When looking at the impression data against topline registration numbers, the top 3 TLDs were: .CLUB, with 13.29 impressions for every 1,000 registrations; .ONLINE, with 12.87 impressions for every 1,000 registrations; and .SITE, with 6.55 impressions for every 1,000 registrations. As for positive sentiment, the top 3 TLDs were: .CLUB, with 4,300 articles; .ONLINE, with 2,200 articles; and .XYZ with 2,189 articles.


    Source
     
  2. owl

    owl Canada Active Member

    Joined:
    Nov 19, 2016
    Messages:
    123
    Likes Received:
    66
    Trophy Points:
    28
    Location:
    Web
    This is sooo true here;

     
    Jeff likes this.