Celebrity/Authority Positioning

[Dusart]

How does one go about creating or defining their USP so that they can instantly be recognized as an authority in their industry? I know some people use well known people in their niches, but what if you don't have the money but want to consistently build your brand to that level, how do you do it?

 

[tulip]

I guess you mean the Unique Selling Proposition? The interesting bit is that this is a concept/theory that has been used for a long time and we cannot deny its effectiveness in enabling customers to switch brands. How to convert this into an authority is something I'll be glad to learn as well.