Cars.com domain name valuation at $872 Million

IT.com

domainking131

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Domain Investor George Kirikos has uncovered, what seems to be highest domain valuation ever.

The entire business of Cars.com is valuated at $2.5 billion while the domain name itself is valued at $872,320,000 in the documents filed with the US Government.

The document that is filed with the Government may be found here.

This is what is mentioned in the report:

"After the impairment testing date, we completed our acquisition of Cars.com and as a result recorded an indefinite-lived trade name valued at $872 million. As this trade name was recorded at fair value on the date of acquisition, any future declines in the fair value of the trade name would result in an impairment charge."

If it is confirmed, Cars.com would be the most expensive domain in the history of Domaining.
 

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