By Elliot Silver: 3 Things GoDaddy Should Do to Reassure Auction Customers

IT.com

Digital Pandit

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For the past few days, I have been digesting the news about a GoDaddy employee bidding on GoDaddy Auctions. As I wrote on Thursday evening, the news is disappointing. In the article revealing the discovery, Paul Nicks wrote, “We are also reviewing platform changes to make things even more transparent.” After thinking about this, I think there are three things GoDaddy should do to be transparent and reassure customers that GoDaddy Auctions is a fair auction platform.

Before I get to the three action items I think GoDaddy should take, I think I should my understanding of what happened based on what Paul shared in his article and subsequent comments. If I am incorrectly interpreting things, my feedback might change.

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