Buying a domain for its backlink profile is similar to buying a used car

Prashant Sharan

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There has been a lot of talk over the years about buying a domain name specifically for its backlink profile. At the end of the day it is true that you can benefit from backlinks on a domain name that changes hands, but as John Mueller from Google points out, the experience can be a bit like buying a used car.

Someone recently took to Twitter to ask John, a Webmaster Trends analyst at Google if there’s any way to make sure you don’t end up buying a domain that is penalized by Google, here’s the thread:

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