Bob Hawkes: Tips To Expand Domain Name Comparator Sales Pool

[Digital Pandit]

Whether prior to acquisition of a domain name, or to help with pricing, we often use comparator sales listed on NameBio.

But what do you do if a preliminary search does not yield any comparator sales for a particular domain name? With some names you should take that as a negative indicator, but there are times that it is worth digging a little deeper in search of comparator sales data.

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