Bing Adds Social Results to SERPs

[Jeff]

Bing just announced that they are going to add a right rail in the SERPs with social results:

Bing Introducing the New Bing: Spend Less Time Searching, More Time Doing - Search Blog - Site Blogs - Bing Community

Getting things done often involves others, in fact 90% of those asked said they prefer to listen to their friends when making decisions. Whether it’s making a purchase, deciding on a vacation destination, choosing a great restaurant, or figuring out which movie to see this weekend, the new Bing focuses on bringing friends, experts and enthusiasts into your search experience through a dedicated social “sidebar.” With sidebar, Bing brings together the best of the web, with what experts and your friends know, giving you the confidence to act. This new way to search lets people share, discover, and interact with friends like they do in real life.

Highlights include:

* adding a second right rail to the SERPs that is to the right of the current right rail - and placing social results from Twitter, Facebook, and Google+ there (but primarily Twitter)

* they plan to use CTR to drive relevancy

* at the top is a section for your social circle, then under that is an "experts" section