BHHS smartly acquires BHHS.com

JulienJ

Member
In mid-2013, Prudential real estate brokerages rebranded as Berkshire Hathaway Home Services. The brand name was a bit of a mouthful, and I thought it would be smart for the company to purchase the BHHS.com domain name since it was using the abbreviated BHHS in its logo. This would be good for marketing and make it easier for agents to communicate with clients using easier to remember @bhhs.com email addresses.

In January of 2014, I made the following suggestion in a blog post:

“From my perspective, Berkshire Hathaway needs to purchase the BHHS.com domain name. A shorter domain name like BHHS.com is easier to remember and would look much better on “for sale” signs and other collateral.”

This morning, I noticed that BHHS.com redirects to BerkshireHathawayHS.com, the website of Berkshire Hathaway Home Services.

Source
 

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