Beware while buying a domain-it can come with a penalty!

Digital Pandit

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I was reading an interesting article in Search Engine Journal this morning about how Google penalizes some domain names, and doesn’t lift the penalty even years later after the domain has changed hands and has a new site on it.

It’s something that some new domain owners find out the hard way. One specific case highlighted in the article is a company that purchased the domain name Girlfriend.com. Here’s the scoop:

“We bought the domain three years ago to have a brand called Girlfriend Collective, it’s a clothing company on the Shopify platform.
We haven’t had any… warnings from our webmaster tools that says we have any penalizations… So I was just wondering if there was any other underlying issues that you would know outside of that…
The domain is girlfriend.com and the query would be Girlfriend Collective.
It’s been as high as the second page of the SERPs, but… we get quite a few search queries for our own branded terms… it will not show up.
My assumption was that before we bought it, it was a pretty spammy dating directory.”


(Source – Search Engine Journal)


Read the full article here
 
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