Automated Domain Name Appraisals Can Get It Wrong

Prashant Sharan

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Domain names are unique, every single one of them. There are no two exactly the same, so how do you appraise the value of a specific domain name?

You can’t really! Plain and simple, a domain name is a 100% unique asset.

Many try to use physical real estate to compare domain name pricing. City, street, neighboring home cost, past sales, building costs, price per square foot and so on but none of that compares to pricing a domain name.

The magical algorithm of pricing a domain name occurs when somebody had seen the need to create a pricing tool to place a value on a specific domain.

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