REDC acquired the ultra premium domain name Auction.com in 2009 for $1.7 Million and it really helped the real estate company from its past brand and web address USHomeAuction.com!
Fast forward now several years and according to several articles, the business name Auction.com has became limiting to them and it was time for a change via a rebranding.
The company Auction.com is now: Ten-X
When one considers that the company behind Auction.com did a flip and went from selling 100% distressed real estate sales via auction to 60% distressed and 40% traditional sales in 2015, it can show how “auction” wasn’t relevant any longer. If 40% of your sales are not done by auction, then the name is limiting. The company also sees this trend continuing.
Ten-X is now 3 divisions:
Complete article available here
Fast forward now several years and according to several articles, the business name Auction.com has became limiting to them and it was time for a change via a rebranding.
The company Auction.com is now: Ten-X
When one considers that the company behind Auction.com did a flip and went from selling 100% distressed real estate sales via auction to 60% distressed and 40% traditional sales in 2015, it can show how “auction” wasn’t relevant any longer. If 40% of your sales are not done by auction, then the name is limiting. The company also sees this trend continuing.
Ten-X is now 3 divisions:
- Ten-X Commercial
- Ten-X Homes
- Auction.com
Complete article available here
