Attributes I look for in Expiry Domain Names

JulienJ

Member
I am a regular participant in expiry auctions. Expiring domain name auctions can be a good place to acquire domain names, although some would probably say that auction prices have gone up considerably during the last few years, squeezing out quite a bit of the domain investors might need. Buying expiring domain names can be more cost effective than trying to purchase them from domain owners though, and expiry auctions remain one of the better ways to acquire good inventory.

I want to share some of the things I look at when evaluating expiry auctions. I think every auction participant has their own set of attributes they consider, and here are some of the things I consider when backordering domain names and bidding on auctions. These are not necessarily in order of importance. Your additional thoughts are invited in the comment section.

Generic nature
How a name sounds / could it be a brand or used by a company

Other extensions owned by multiple companies and the age of them
Age of the domain name expiring
How it was used
Google results and keyword numbers
Valuation
Price


Source
 
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