Attributes I look for in Expiry Domain Names

Discussion in 'Resources' started by JulienJ, Mar 14, 2018.

  1. JulienJ

    JulienJ India Member

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    I am a regular participant in expiry auctions. Expiring domain name auctions can be a good place to acquire domain names, although some would probably say that auction prices have gone up considerably during the last few years, squeezing out quite a bit of the domain investors might need. Buying expiring domain names can be more cost effective than trying to purchase them from domain owners though, and expiry auctions remain one of the better ways to acquire good inventory.

    I want to share some of the things I look at when evaluating expiry auctions. I think every auction participant has their own set of attributes they consider, and here are some of the things I consider when backordering domain names and bidding on auctions. These are not necessarily in order of importance. Your additional thoughts are invited in the comment section.

    Generic nature
    How a name sounds / could it be a brand or used by a company

    Other extensions owned by multiple companies and the age of them
    Age of the domain name expiring
    How it was used
    Google results and keyword numbers
    Valuation
    Price


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