Apple shops for PrivacyIsImportant.com

Prashant Sharan

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Everyone knows that privacy is important. Maintaining privacy in this day and age is nearly impossible, though. Privacy breaches have become a common occurrence at companies of all sizes over the last several years, including a major iCloud incident at Apple. In addition to the accidental privacy breaches, large companies seem eager to monetize the private details of its customers – and pretty much everyone it can!

That said, I thought it was interesting when I saw a domain name that Apple just hand registered yesterday – PrivacyIsImportant.com. From what I can see using the Whois History tool at DomainTools, this appears to be the first time this domain name has ever been registered. It’s a bit surprising that a domain name like PrivacyIsImportant.com has never been registered by anyone before.

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