An Analysis: Using FB for buying and selling domains profitably?

Digital Pandit

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We all know that just buying domain names is not enough. We need to flog this horse for getting our sweat’s worth.


Traditionally, we have relied upon


1. An “on sale” banner on the domain landing page


2. An “on sale” message with the WHOIS (domain ownership record) information


3. Using various active domaining forums like INForum.in, etc


4. Soliciting potential end users through email


5. Listing with a re-seller such as GoDaddy or Sedo


If we look closely, there are millions of names around (close to 120 million if you consider .coms). If we rely on keyword advertising (using our keyword name as a bait), we would still have around a million+ possibilities which isinsane. This brings down the probability of the person clicking on our keyword ads actually liking our names, translating into low enquiries and even lesser chances of a sale.


However, if we have the required knowledge and are willing to put the requisite effort then buying and selling domains on Facebook can be extremely profitable for us.


The CPC on FB can be quite expensive, i.e. close to US$0.68. However, you can get a very good number of views and inquiries on the domain name advertised.


Sometimes, domainers come with a complaint on Forums that they ran FB ads but didn't have enough inquiries. However, what I think is they have got their initial steps wrong. They follow a wrong approach and are not actually clear how FB can act in their favour.


The way I see it, If you are seeking end users' interest, you have to target certain groups that might need your domain. The key word here is "specific group".


For example, if you own a repair shop domain, you may target only certain countries like the USA, Canada, UK. This way, the CPC can be higher. However, you don't miss on the quality front when it comes to the replies you receive. However, if you miss on being specific about the target audience, what you will get is lower CPC coupled with a lower enquiry rate.


Talking about a friend’s success story, he, in 2017, managed to make a profit of around $8500 selling low priced domains, most of them still in the $xx range and 15 in the mid-low $xxx. Advertising costs were around ~$1600 on FB Ads. He targeted new page owners, small companies (based on demography with specific business) and people based on their job description. Of course the profiles are much richer in details. The success mantra involves advertisng through micro ads that are in turn targeted to a very specific audience of around 1000 - 3000 people, through manual bidding.

Kindly read and comment :)
 
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