I recently read an article about Amazon's huge move into India. It has been there for 4 years now, but they are still expanding. They are moving from a strictly urban delivery zone to an additional rural zone as well. They just made their first delivery to Himachal Pradesh, a rural village this year. They have started offering Amazon Prime to the India market and it's taking off as well. They are in a two horse race with Flipkart, Amazon's arch rival. The two are vying for the top spot in a under-developed market.