Amazon has one foot over the finish line in its seemingly endless battle for the .amazon gTLD. ICANN last week nudged its application along to probably its final hurdle and gave the strongest indication yet that the controversial dot-brand will soon be delegated in the root. Amazon has essentially won, beating off objections from the eight South American nations of the Amazon Cooperation Treaty Organization. In a May 15 resolution, published late Friday, the ICANN board of directors resolved that there is “no public policy reason for why the .AMAZON applications should not be allowed to proceed”. It now plans to approve the application for .amazon, along with the Chinese and Japanese translations, after Amazon’s “Public Interest Commitments” — enforceable voluntary commitments that would be incorporated into its registry contract — have been subject to 30-day public comment period. Read the full article here.