Amazon files appeal on rejected .amazon domain

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Amazon has appealed the rejection of its proposed .amazon new gTLD.

The company this week told ICANN that it has invoked the Independent Review Process, after 18 months of informal negotiations proved fruitless.

Amazon’s .amazon application was controversially rejected by ICANN in May 2014, due to advice from the Governmental Advisory Committee.

The GAC, by a consensus, had told ICANN that .amazon should be rejected.

The word “Amazon” is not protected by ICANN’s geographic string rules, because “Amazon” is not the name of a region, and was only rejected due to governmental interference.

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