A (relatively) overlooked data point when looking at domain name sales

domainking131

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Staff member
When I first started buying and selling domain names I used the current top domain sales as my inspiration. I saw some nice two-word .COMs that were selling in the five figure range and went to town. Of course I quickly learned that I had bought a bunch of junk, it wasn’t just all one-word .COMs or two-word .COMs, it’s the quality that matters. But with quality comes the understanding that to get top dollar your time horizon has to be a lot longer than most.

And this is where new domain name investors get confused when they’re looking at lists of domain sales. Yes – the sales numbers are real, but the data you’re not seeing is the amount of time the domain owner was willing to say no, be patient, and wait for the right buyer to come along. Mike Mann for example usually hangs onto a name for more than five years before it sells:

(One thing to remember is that Mike Mann needs to sell about $2.5+ million worth of domains per year to break even and that he is NOT a flipper. The average holding time for his sold domains is usually more than 5 years.)

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