SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.
Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.
One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )
Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.
1. Bigger really is better, in most cases, for big terms
2. Websites are broken up into segments
3. You might just need to rank for a few terms
4. Content marketing is very competitive
5. Early adoption pays off
6. SEO can be used to target different global markets
7. There are lots of ways to be visible in Google results
8. There are many different specialties in SEO
9. There are other search engines besides Google
http://searchengineland.com/9-things-people-dont-understand-seo-252839
Complete article may be read here
Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.
One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )
Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.
1. Bigger really is better, in most cases, for big terms
2. Websites are broken up into segments
3. You might just need to rank for a few terms
4. Content marketing is very competitive
5. Early adoption pays off
6. SEO can be used to target different global markets
7. There are lots of ways to be visible in Google results
8. There are many different specialties in SEO
9. There are other search engines besides Google
http://searchengineland.com/9-things-people-dont-understand-seo-252839
Complete article may be read here