1. Trivial names and acronyms are not sticky.
2. Tricky spellings send customers to competitors
3. Nonsense phrases and non-words are tough to brand
4. Every extra syllable or special character makes it harder
5. Beware of international and cultural implications
6. Don’t limit future expansion possibilities
7. Your desired name is not available on the Internet and/or social media
8. Skip the new wave of domain name suffixes
A complete description on all these points may be found in the article on http://www.entrepreneur.com/article/247611Entrepreneur
2. Tricky spellings send customers to competitors
3. Nonsense phrases and non-words are tough to brand
4. Every extra syllable or special character makes it harder
5. Beware of international and cultural implications
6. Don’t limit future expansion possibilities
7. Your desired name is not available on the Internet and/or social media
8. Skip the new wave of domain name suffixes
A complete description on all these points may be found in the article on http://www.entrepreneur.com/article/247611Entrepreneur
